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Sunday
Jun172012

How to Have an Awesome Website

Well, if we're doing this properly, then what you need first is an idea. A great idea. Something unique that sets you out from the crowd. But you already have one of those right? That's why you're here.

Next you just need some great copy. Something that draws in your readers, keeps them engaged in your site, and leaves them them wanting more. Both the content and the style matter. The style makes it easy for your readers to navigate your site, informs them without overloading them, and makes them enjoy your site. The content tells your reader everything they need to know about you.

But the content also does more than that. The content brings people to your site via Google. Because Google likes words. Specifically, Google wants to link to your site if you have lots of the words someone has just typed into it. So you want your content to match what people search for. That's search engine optimisation, and that's how you get to that coveted top spot on Google. More on how that number one spot on Google is so important in another post.

And I thought that was that! I was wrong. There's so much more: Content wise, you've got to make sure those headers are spot on; then there are the page titles, which have to be pitch perfect for Google in just a few short words; then there's also the social media, getting linked in, connected and synchronised to boost your SEO; finally, there's a big, long list of business sites to register on, all to get you more and more exposure.

I found all this out because I also followed another step. I got myself an incredible creative director. Who also happens to be a graphic designer too. Perfect. Tim Marner is what every start up needs, and will guide you through every step of the process, ensuring your new site, your new product, and your new business get an incredible start. I couldn't have done all this without Tim! He's also a great guy too. Cheers mate!

 

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