This Is How Not To Blog...

Why don't you blog? 

Don’t ask. Seriously. Don’t. Spare me your pitying looks and condescending glances. I know. 

A copywriter blogger, who doesn’t blog. 

Shocking isn’t it. And it’s no more shocking to anyone else than myself. It pains me every time I think about it. Because I can’t tell you why I do it, or rather don’t do it. 

I just neglect blogging.

Not through choice, just time. 

I tell all my clients, and any new prospect ones I meet, that it’s extremely important to blog.  I tell them blogging is important to provide fresh new content for your website for Google to pick up and index. I tell them blogging could help them reach out to new customers through different avenues, different key words, and just different quirky ideas which makes them a little bit different. I tell them blogging is a great way to personalise and humanise their brand and their products, and everything about their website, and help them be likeable. 

And I tell them I could help them do all of this. 

Then I look at my own blog. No time to blog.

Well it’s time to change. 

So here it is, just like last year. A New Year’s Resolution to blog more. How many of you have the same New Year’s Resolution this year as last year? This time is different though. This time it’s personal. This time, you’re in it with me. 

Because this time, we’re in it together. You blog more, I’ll blog more. You do what you need to do, and I’ll do what I need to do. And if I fail, well, you have my permission to come after me. Figuratively, of course! 

This year is different, because I’ve made a list! This is how I’m going to achieve my New Year’s Resolution. 

> I have a brief list of why I need to blog, to remind me of what I’m doing.

> I have a list of blogging outcomes, so I know it’s going to be worthwhile.

> I’m not overcomplicating things, or trying to do too much at once - simple steps first.

> I’ve planned out time to blog, putting it in my diary so it is a commitment. 

> I’m writing down any & all tiny little ideas I have, so I won’t be short of something to blog about.

> I’ve recruited my family and friends. 

This last one is important. True motivation. I’ve told my girlfriend to slap me, or inflict pain in any way she sees fit, if I haven’t written two blogs by the end of this week. 

She has a sadistic side. And I haven’t written a blog since we’ve been together, so it’s a prominent threat! That’s possibly the only reason I’m writing this blog now!