Inspired Advertising Copywriting - Watch This Advert

Sometimes, an advert just grabs you. 

For no other reason than that it makes you remember. Something different, something unusual. Something Smart. 

Take 1 minute and 4 seconds out of your day to watch this advert. 

It's a video advert, but it's really just one still image. See what you think. 

Did you get a little bit of a shiver? 

Powerful stuff isn't it. From just a few words. Probably less than 100 words (I'm far too busy to actually count them) 

But the point is, it doesn't take many words to make you think. To make you smile. To inspire you. 

A few choice words, limited space, limited time, and yet, they make you stop and read them.

Though maybe the truly inspired choice, was making this an advert for Guinness. It has absolutely nothing to do with Guinness. Guinness isn't even a sponsor of the Winter Olympics, which is why this video is no longer on YouTube, because they can't advertise with Olympic athletes during the games. 

Some would say it's a little bit disrespectful to use such a heart warming, inspirational story to advertise Guinness. Maybe. 

But the whole point is, once you have an established brand, or even when you're advertising something completely new (see the beatboxing bird for First Direct) the adverts which people really remember are those which are completely different, completely and utterely irrelevant to the product they are advertising. Because they make you stop and watch. They make you wonder what this is an advert for. 

And to do that, you need some great ideas. Some great scripts. Some inspiring words. 

And that's why you need a great copywriter. 

Thanks to a good friend of mine, who likes to wear Union Jack socks on session days, for sharing this video.