Retainer Based "In House" Copywriting in Manchester
Do you ever wish you had a copywriter in house and at your disposal, whenever you needed them?
For many small companies, it’s wishful thinking. They don’t have the cash available to hire a writer full time on their staff, to help out with marketing ideas, write strap line and slogans, build email campaigns, or even just write and proof read important letters.
But would you really need to have someone in house, even if you could afford it? Why pay someone to come into the office in Manchester, or anywhere in the UK and sit there every day, when you can just have a copywriter at your beck and call, but only when you need them?
Retainer based copywriting means you get the best of both worlds. You have a copywriter who you pay a small set fee to every month, but you’ve secured that copywriter’s time for a set number of hours, to do whatever you want with, and you don’t have to pay them for the time they’re not needed.
It’s perfect if you’ve got a flexible business with changing needs every month. Perhaps one month you might need some new blog posts writing, whilst the next you have an important report for a board meeting you need typing up and making sound awesome. Maybe you have an urgent need to edit and proofread some new brochures before they go to print, or maybe you need to spend a whole month building a brand new email marketing campaign. Or it might just be you want someone to check an email letter you’ve written for any stupid spelling and grammar mistakes.
Whatever business you have, big or small, having a copywriter from Manchester on a retainer basis could help you out with a lot of writing needs, stopping you from wasting time and money in other areas. It’s costly to keep hiring a writer on a project by project basis, and often, they’re just not there when you need them. When you have a copywriter on retainer, no matter how many words you need, they’ll be there to help you.
I suppose it boils down to efficiency and security. You could waste time trying to find the right words yourself, or asking other people if they could help, and then worrying about it not being right or having made a silly mistake. Or you could just ring up your copywriter, give him a quick brief, and before you know it, you’ve got this great piece of writing which is just what you needed.
And of course, you could have a copywriter based in Manchester, but be a company in the US, Australia or anywhere in the UK, because they’d never need to come into the office. You don’t need to be limited to mediocre copywriters who are affordable in your local area, when you can have a skilled and persuasive copywriter from Manchester.
It’s likely you’ll have loads of ideas about what you could get an in house copywriter to do if you have one, from drafting sales letters, writing blogs or articles, or creating email campaigns, but if you need some suggestions on what a copywriter could be working on for your business on a month to month basis, then please do feel free to ask!
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