How To Sell The Brazilian Football Team
Sunday, July 13, 2014 at 7:33PM It’d be a tough job for any copywriter right now. I definitely wouldn’t want to be writing about Brazil’s merits at football, certainly not about their current team.
I’m sure anyone could write about the historical brilliance of Brazil and football, a sport which is ingrained into the very patriotism and culture of the country. Brazil and football is like Belgium & chocolate, Australia & kangaroos and Italy & pasta. So to see them crumble into pieces at the World Cup is something pretty spectacular, especially in their home country.
Writing about the current team, promoting their merits, and building a brand and identity around each of the members is going to be a pretty difficult task at the moment.
Although I’m sure the local writers in Brazil will love chastising the team and writing their sporting obituaries in the national newspapers. That would make for some creative and entertaining writing.
Still, it does annoy me how sports writers and pundits on the TV have suddenly descended on the inadequacy of Brazil, now that they’ve capitulated in the last week. Previously, whilst Neymar was accepted as the stand out, they were labelled as a steady, secure team, seemingly going all the way. But after collapsing on themselves, suddenly the focus is on how rubbish they’ve been all along, how they can’t believe there are no better players around in Brazil to play for them, and how it’s the end of an era for Brazilian football.
Really?
That’s a pretty dramatic shift, after losing just two games. (In drastic fashion, granted.)
Just another case of hindsight being a wonderful thing. And why I wouldn’t really like to be writing about the World Cup, or Brazilian football right now. Although, being in Brazil to write would certainly beat Manchester!
Reader Comments (1)
I do trust all the concepts you've offered to your post.
They are very convincing and can definitely work.
Nonetheless, the posts are very brief for starters.
Could you please lengthen them a little from next time?
Thanks for the post.