Falling Out Of Love With Your Website Is Not An Excuse.

It’s that time once again. My annual self-chastisement for not blogging. 

If we’re being pedantic, this time it’s been longer than a year. Closer to two years in fact. And that’s not good. That’s really not good. 

It’s not good for any kind of business that has an online presence and a blogging capability, but it’s especially not good for a copywriter who makes a living blogging for other people. Not good at all.  

A bus man’s holiday  

I could say that the reason I haven’t blogged is because I have been so busy. And in part, that is the case. When you spend all day writing for a variety of other industries, crafting blogs, creating webpages and building brand documents, at the end of the day sometimes the last thing I want to do is sit down again at my desk and write for myself. 

Not when I can just ‘Netflix and Chill’, as the kids say these days. Writing a personal blog after working on three or four other blogs during the day just brings to mind the old saying ‘a bus man’s holiday’, where you end up doing your day job even on your days off.  

Sometimes in fact, I haven’t even had the time to myself at the end of the day or at the weekend; with deadlines to meet and urgent work that needs doing, I often end up writing and typing in the evening times too, leaving very few hours for personal blogs. 

Business is booming, so I can hardly complain. And to be honest, that’s probably just one excuse as to why I haven’t blogged. 

I enjoy writing no matter what, and if I’m being honest I have had some time to write for myself. I’m always jotting down ideas, so it’s hardly like I’m strapped for something to write about. No, not having the time or inclination is a lie. 

A website I’m not happy with

The real reason I haven’t blogged is perhaps a reason shared by many other businesses who neglect their websites; they’re just not happy with the way everything looks or sounds. They’ve fallen out of love with their own site. 

For me, there’s no one at fault. My website is still alright, and in most ways, it does its job. But that’s just it, it’s distinctly average, if not a little below average. And that’s not good enough for me. 

So I get into the mindset of, ‘why put the effort into writing blogs for the benefit of my website, when I don’t like my website.’  I have the inspiration to write, but I’m not inspired by the platform in front of me, and the result is that I feel like I shouldn’t bother. 

But that’s the wrong attitude to have. Yes, I am getting a new website, but these things take time, and I shouldn’t be sitting around waiting for that to happen, when I can keep improving and working on what’s in front of me. 

And that starts with blogging. 

No more excuses 

Over 18 months later, here I am. Back blogging. I’m making no more excuses. I’m not going to be too busy to blog, and I’m not going to not bother writing because I don’t like my website. 

Yes, I’m getting a new website, but it still needs blogs to populate it. So I’m making the best of what I have right here. Great words, interesting blogs, and entertaining stories work well on any kind of paper. It doesn’t matter what it looks like. 

So, almost as if it was for lent, I’m giving up not blogging. I’m giving up making excuses about why I haven’t been writing for myself. And I’m blogging again. 

But you have to hold me to it as well. I want you all to make sure I keep blogging. Nudge me if you haven’t seen anything new for a few days. Pound my door down if I haven’t posted in a few weeks. Ask me to write about something, anything.  

No excuses. I might not be in love my website anymore, but I still love blogging.  

Now, I just need to remember my login details…