The Tweaks A Copywriter Makes

Sometimes, it’s hard to show what a copywriter does. It’s hard to explain how we take an idea and transform it into words which sound amazing. It’s hard to show what we spend our time doing, and why we are worth our weight in gold. It’s hard to impress how one word is just better than another. 

Along with the websites, blogs, press releases and other bits and pieces I write for my clients, I’m always on hand to help them whenever they need some words. Whatever they may be. It could be anything, from a letter to a new business asking them for their custom, or a short little biography to help win an award. 

And that’s what this is below. My client good friend Yaz, from Gladstone Grooming, is entering a barbering competition, to win Barber of the Year. Of course, everyone in the Manchester area already knows he’s the best barber around, delivering fantastic cuts and incredible cut throat shaves. But, he still has to enter this competition, to get the formal nod! 

He had to write something down, so he asked me for help, and of course I was only too happy to help. Now, Yaz doesn’t realise that he’s actually a pretty good writer in the first place, so I didn’t have to do much. But here is an example of how a copywriter just tweaks. Ever so slightly. Just a little re-word here and there. To make sure that copy is a little distinct, a bit unusual perhaps, but above all memorable. 

I was 11 when I executed my first cut, after being inspired by a friend. Soon after my Mother got me a job with her friend in a local barbershop called Top Man, where I worked and grew as a barber until I was 20. Over the past 2 years I have been in business for my self at Gladstone Grooming. Having cut all types of hair over the last 10 years I am a very versatile adaptive barber always looking to further my skills. Barbering has been a huge part of my life from a young age and I’m happy to be building a future on it now, winning barber of the year would be a massive stepping stone in my journey.

Age 11. Inspired by my friend, I executed my first cut. I was hooked, soon working in Top Man, a local barbershop, courtesy of my mum’s friend. Age 20. I set up my own business, Gladstone Grooming. Honing my skills as a versatile, adaptive barber, I established something unique. Age 22. A thriving success, constantly busy, but never stopping. Barbering has been pretty much all I’ve ever known, and I’m always striving to go above and beyond what I’m currently capable of. My future? Barbering. And the next step in that journey is winning Barber of the Year. 

Hopefully you can see a little bit of a difference. I’ve not really done my job if you can’t. But the point is, that’s why you hire a copywriter. To do something different, even if you already like what you have written. Because it doesn’t take much, to make it so much more. 

Do you like Gladstone Grooming? There’s only a few days left but you can still head over HERE, to vote for Yaz - Yezzan Khalil - as Barber of The Year.