The Media Doesn't Wait

You don’t really think about copywriters as having emergency work do you? Certainly not like doctors, nurses, vets or anyone in life saving jobs like that. 

And yet, I do still get urgent, last minute requests, that could make a huge amount of difference for some of my clients. It could be the difference between an important sale or boost in traffic to their site. It could be an important announcement for their customers. Or it could be something which transforms their business. 

For example, one of my clients had an urgent phone call from Channel 4, asking them if they’d like to feature their tattoo parlour on a new documentary. Of course, Heart for Art jumped at the opportunity, but in order to do so, they’d have to apply to be featured, and fill in a little form about who they are, what they do, and why they should be on the documentary. 

And since it had to read and sound amazing, they turned to me straight away, to get it filled out and sent off immediately. 

Just last week, it was my very first, and most loyal client, Mr. Mole Man who got in touch with an urgent request. And I’ll always make time for those clients who have always come back to me for help. 

He’d been invited onto BBC Radio, to be questioned about his expertise on Mole Catching in Shropshire. Of course, he wanted to tell all his clients about it before hand, so I scribbled out a quick little blog for him to post. After the radio appearance, he again wanted all those new listeners to be able to find his website, listen again to his advice, and know how to get in touch, so again, I composed the perfect little blog that summarised everything, so all the new traffic from the show would be able to find out instantly what they needed to know about Mr. Mole Man.  

So while it might have seemed a bit silly to bother a copywriter for this little thing, it was urgent, and it was important. And it does pay off. Even if he gets just one new customer from it all, it’s more than worth it. 

So if you do ever have some kind of writing “emergency”, you know who to get in touch with.